Case: Votech Oy x OptimaLeads

Client

Votech is a Finnish company that offers a smart, secure, and user-friendly solution for organizing official meetings and digital voting. Their software supports virtual, hybrid, and in-person meetings, streamlining processes for businesses, organizations, trade unions, and other entities.

Key features include real-time voting results, multilingual support, robust security measures, and access to comprehensive documentation. Votech's mission is to simplify meeting management, enhance participation, and reduce costs and environmental impact through digital solutions.

Cooperation

Votech Oy faced the challenge of securing high-quality meetings — Facebook ads, cold calling, and email marketing had already been tried. Due to the complexity of the product, previous results were not satisfactory.

We approached Jari and held a few meetings regarding collaboration and the product. With our strong B2B experience and as a fresh company, we were given the opportunity to test our approach for Votech’s service.

The collaboration began with cold calling, which helped schedule the first meetings and conduct market research. We identified an effective message and started developing an email campaign.

Results

After 90 days, we have generated around 138,000€ in sales opportunities - Using a combination of cold calls and cold emails.

We set 28 appointments and they are still generating revenue for Votech.

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